Staging a Revival When Sales Flatline
Posted on 10/01/2012
You’re losing them, and you’re losing them quickly. That’s right, your sales are about to flatline. And you know that it’ll take a miracle to get them back. But before you completely lose hope, remember that it’s never too late to save the sale. By using the right techniques you can perform what some would call a marketing miracle to revive those sales you thought you were going to lose. Keep holding on because there’s always time to resuscitate a sale with the skills you already have.
Get On Their Level
Often, clients might be turned away from a sale because they feel pressured to buy the most expensive package or services. But if your sale is already about to flatline, a sell-down can be better than no sale. That’s why your marketing materials will come in handy to show all of the options. Once you get them hooked with a lower level of product or service you’ll have a better opportunity of snagging bigger sales in the future.
Finding the Source of Flatline
No matter what you find in your investigation, it will only make your company stronger. Make sure you take the feedback you receive and actually utilize it. The information you find might upset you at first, but remember that fixing a few small problems can help you increase sales.
Make An Offer They Can’t Refuse
Take a look at your current customer base and find ways that you can add incremental labor but increase sales just through good old-fashioned service. Consider a direct mail campaign to your best customers and potential good customers that would appreciate this new focus on your service that just so happens to speak directly to their needs.